How Royal LePage Benchmark is Redefining Agent Success with Virtuo

The Challenge: Retaining Agents, Earning Loyalty

In today’s market, leading brokerages are facing two battles at once: keeping their best agents and winning clients for life. Neither is easy.

• 10–20% of agents churn annually (DelPrete, 2024).

• 88% of clients don’t return to the same agent (RE/MAX CEO, 2025).

The reasons go deeper than commission splits. Agents want support, efficient tools, and proof that their brokerage is invested in their success. Clients, meanwhile, expect seamless service at every step. Brokerages that can’t deliver on both fronts risk losing their edge.

Benchmark’s Commitment to Agent Success

Royal LePage Benchmark, one of Alberta’s most respected brokerages, recognized these pressures early. Leadership understood that giving agents more logins and scattered resources wasn’t enough. They needed a platform that would:

• Reduce friction in daily agent workflows.

• Provide consistent, high-quality support for clients.

• Generate insights that leaders could act on to strengthen retention and recruiting.

That’s what led them to partner with Virtuo — and the value was clear right away.

Tom Chambers, Director of Operations & Growth, recently shared:

“The data, insights and feedback I’m getting each week from Virtuo are unbelievable in terms of identifying what we need to address in our brokerage.”

With Virtuo, Tom isn’t just seeing activity — he’s gaining actionable intelligence that helps him support agents where they need it most.

Enter Virtuo’s Agent Success Platform

Benchmark partnered with Virtuo to roll out the Agent Success Platform, starting with AgentX — a centralized hub that brings together brokerage resources, client tools, and AI-powered support.

At the heart of AgentX is HomieAI, trained on Benchmark’s own policies, resources, and documents. Instead of digging through folders or waiting for admin help, agents can ask HomieAI a question and get instant, accurate answers.

But the impact goes beyond speed. It’s about enabling agents to better serve clients in moments that matter most.

Agents Make It a Daily Habit

At Royal LePage Benchmark, AgentX wasn’t just adopted — it became part of the rhythm of daily work. Agents quickly started leaning on HomieAI in practical ways:

• Writing a contract clause: Late in the evening while preparing an offer, an agent can use HomieAI to surface the correct clause wording instantly. With one click, they can also generate a simplified version to share with first-time buyers — reducing confusion and building trust.

• Serving newcomers to Canada: When working with clients new to Calgary who speak limited English, HomieAI can translate key sections of the purchase contract into Spanish. The deal keeps moving smoothly, and the clients feel informed and respected.

• Explaining complex steps: During a financing hiccup, HomieAI can produce a plain-language, step-by-step breakdown of the mortgage approval process. Instead of leaving the conversation overwhelmed, the buyer walks away confident about what happens next.

These use cases reflect a broader reality: agents spend up to 20% of their time on admin instead of clients (T3 Sixty, 2024). By cutting that burden, Benchmark helps its agents spend more time where it matters most.

As agent Brenda Field put it:

“HomieAI has been a fantastic addition… quick results, keeps me focused on clients, and fun to use. It’s now part of my everyday workflow.”

And for Bonny-Lynn Russell, the impact was so strong she built it into her routine:

“I absolutely LOVE HomieAI… I can find the answer or document within moments. I’ve even made it my launch screen — it’s like having an assistant on demand.”

Brokerage Impact: Insight, Retention, and Growth

For leadership, the platform is just as valuable. Weekly adoption data, trending questions, and engagement insights help Benchmark:

• Spot training opportunities before they become problems.

• See what tools agents actually use (vs. what they’re given).

• Reinforce their reputation as an innovative, agent-first brokerage.

Corrinne Lyall, Broker/Owner, connects it to the bigger picture:

“Virtuo and HomieAI are exactly what our industry needs right now. It’s not just about efficiency; it’s about elevating the entire home buying and selling process. I’m convinced that Virtuo is leading the next evolution in real estate.”

And the timing matters: 95% of enterprise AI projects fail without a clear use case (Gartner, 2023). By embedding AI into the daily realities of agents, Benchmark avoided the pitfalls and delivered real value.

The Takeaway: Why Agent Success = Brokerage Success

For Royal LePage Benchmark, launching AgentX wasn’t just a tech upgrade. It was a business decision rooted in retention, recruiting, and client loyalty.

The results so far show:

• Agents empowered to work smarter, not harder.

• Clients receiving clearer, faster, and more personalized service.

• Leaders gaining actionable data to strengthen their brokerage.

Benchmark’s story demonstrates what the numbers already suggest: the brokerages that win aren’t the ones offering the biggest splits. They’re the ones investing in platforms that make agents successful — and when agents thrive, the brokerage grows.